UpScriptHealth Platform
UpScriptHealth is a telehealth platform that connects pharmaceutical companies directly with consumers, allowing their products to be prescribed online. My role was to enhance the user experience of the UpScript Health platform as a customer-facing product, ensuring a smooth migration from the legacy website to the new platform. As a UX/UI designer, I also addressed stakeholder concerns and aligned the design with SaaS platform best practices.
* Due to copyright issues and NDA agreements, limited information can be disclosed online. As a result, some mocks have been altered to conceal sensitive details, and low-fidelity prototypes are displayed.
The UpScript Health design system includes both flat and hand-drawn icons. I proposed creating vector versions of the hand-drawn PNG icons to provide clients with greater branding flexibility. Additionally, I developed a customizable GIF animation to suit the client's specific needs. Some pharmaceutical brands that utilize their own custom branding colors are showcased here.
The next step involved extending the flat icon styles to offer clients greater branding flexibility. I applied my logo design skills to help brand the new products. Below are some logo design options for "UpScript Weight Loss," "Get Nextstellis," and "Action Rx." The final logos chosen for "Get Nextstellis" and "Action Rx" are shown in the screenshot of the current mobile websites.
These are the first-page desktop and mobile wireframes of the legacy platform's Happy User flow prototype, created for quick prototyping during client meetings. They were used to showcase how the product would look and function on the platform.
This is the current UpScript Health product page. I was tasked with initiating the migration process. This layout was provided as the default option for clients, though some requested customization.
The final design selected by "Woody's" from my other concepts was customized for the UpScript Health product page, aimed at showcasing as many products as possible.
"Woody's" requested a custom page displaying multiple products on the smallest mobile screen height (667 pixels). These three designs were selected from other concepts to be presented to the client.
"Pfizer" requested rapid designs to replace the current third-party scheduling app, "Calendly," used by UpScript. The goal was to align the design with the platform's style and enhance the user experience.
This is the final design approved by "Pfizer," chosen from my concepts to meet platform limitations and the project deadline. "Pfizer" appreciated how the design aligned with their branding and effectively displayed the time duration.
Doctors Portal
Doctors and healthcare providers partnering with UpScript Health, who prescribe pharmaceuticals through video consultations or by reviewing customers' online questionnaire responses, requested a more intuitive application with improved usability and easier access to frequently performed functions.
The displayed prototype showcases my design for the new product, created at UpScript Health's request for a 1920 desktop resolution. This final iteration resulted from thoroughly understanding the problem and addressing key pain points. By applying various UX methodologies and conducting user testing, I identified the 20% of functionality most frequently used, following the 80/20 rule.
UpScript requested a doctor portal design optimized for a 1920 desktop resolution. I proposed future-proofing the application by adapting it for smaller devices as well. This is my design at the 1280 breakpoint, ensuring all elements remain in their original positions.
To enhance the application's usability and intuitiveness, I applied various UX/UI methodologies, including information architecture and progressive disclosure, to organize additional features and information within separate tabs. The displayed mockups showcase other parts of the application.
CS Portal
UpScript tasked me with conducting user research and interviews to redesign the Customer Service Portal, applying user-centered design principles to enhance the experience for both customer service representatives and online customers.
Through observation and insights gathered from interviews, I identified key pain points and formulated a clear problem statement. Using personas, usability testing, and other UX methodologies, I developed an MVP wireframe that was well-received by the customer service representatives.
Due to development issues, the progress of the CS Portal was stalled. UpScript decided to move to Salesforce, but customer service representatives were dissatisfied with Salesforce and insisted on using the user-tested design. As a result, the decision was made to integrate both the CS Portal and Salesforce.
Using both the CS Portal and Salesforce to complete tasks proved unfeasible due to the learning curve and costs. To address this, I ensured the new customized Salesforce application aligned with the design I developed and was approved by customer service representatives. I worked alongside third-party Salesforce developers and created mock-ups using the Salesforce Lightning Design System to achieve the closest layout and functionality possible. For example, I utilized pipes to separate and display additional information, addressing users’ concerns about the limited space for displaying details in the Salesforce header.